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</o:shapelayout></xml><![endif]--></head><body lang=DA link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal style='background:white;vertical-align:top'><span class=dre-label-texttext><span style='font-family:"Arial",sans-serif;color:#DB001A;text-transform:uppercase'><a href="https://www.dr.dk/om-dr/nyheder"><b>NYT FRA DR</b></a></span></span><span style='font-family:"Arial",sans-serif;color:#DB001A;text-transform:uppercase'><o:p></o:p></span></p><h1 style='mso-line-height-alt:13.2pt;background:white;box-sizing: border-box;margin:2rem;--dre-line-height:1.1;font-size:3.75rem;overflow-wrap: break-word;word-break:break-word'><strong><span style='font-family:"Arial",sans-serif;color:black'>DR er klar med ny drama-strategi: </span></strong><span class=dre-title-textprefixed><span style='font-family:"Arial",sans-serif;color:black;font-weight:normal'>’Vi skal ind til kernen’</span></span><span style='font-family:"Arial",sans-serif;color:black'><o:p></o:p></span></h1><p class=dre-article-titlesummary style='line-height:15.0pt;background:white;box-sizing: border-box;margin:0.625rem 0px 1.25rem;--dre-line-height:1.25;font-size:1.5rem;overflow-wrap: break-word;word-break:break-word'><span style='font-family:"Arial",sans-serif;color:#333333'>DR Drama skal fremover satse på voksen- og familiefiktion med de store søndagsserier, en ny genre – off-beat-fiktion – julekalendere og påskeserier. Der bliver færre timer, men flere titler. Fiktionschef Henriette Marienlund fortæller her om den nye strategi.<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='color:black;mso-fareast-language:DA'><img border=0 width=720 height=480 style='width:7.5in;height:5.0in' id="Billede_x0020_2" src="cid:image001.jpg@01D8713B.FFA62F80" alt="https://asset.dr.dk/imagescaler/?protocol=http&server=dr-billeder-s3-cdn.dr.dk&file=%2FDR%2FPublic%2F36b322f57207f0832e13054b61d63d8c511192f8.jpg&scaleAfter=crop&quality=70&w=720&h=480"></span><span style='font-family:"Times New Roman",serif;color:black'><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span class=dre-caption><span style='font-family:"Arial",sans-serif;color:black'>Fiktionschef Henriette Marienlund i kulissen til 'Carmen Curlers' i DR Byens Studie 8. 'Carmen Curlers' er DR's næste store søndagsserie med premiere til efteråret. Foto: Bjarne Bergius Hermansen. (Foto: Bjarne Bergius Hermans</span></span><span style='font-size:1.0pt;font-family:"Times New Roman",serif;color:black'><o:p></o:p></span></p><p class=dre-article-body-paragraph style='margin:0cm;margin-bottom:.0001pt;line-height:17.35pt;background:white;box-sizing: border-box;padding:1.25rem;--dre-line-height:1.44444;font-size:calc(1.125rem*var(--dre-text-scaler-factor, 1));overflow-wrap: break-word;word-break:break-word;--dre-navigation__offset: 0px;--dre-text-scaler-factor: 1'><span style='font-family:"Arial",sans-serif;color:#333333'>Vi møder Henriette Marienlund på hendes kontor på 5. sal i <span class=dre-glossary-match>DR</span> Byen, hvor der meget passende hænger indrammede plakater med ’Ulven kommer’, den seneste sæson af ’Borgen’ og den kommende søndagsserie ’Carmen Curlers’.<o:p></o:p></span></p><p class=MsoNormal style='line-height:15.0pt;background:white'><b><span style='font-family:"Arial",sans-serif;color:black'>Vi skal ind til kernen. Det betyder to hovedpositioner for DR Drama: Voksenfiktion og familiefiktion.<o:p></o:p></span></b></p><p class=MsoNormal style='background:white'><cite><span style='font-family:"Arial",sans-serif;color:black;text-transform:uppercase;font-style:normal'>DR'S FIKTIONSCHEF HENRIETTE MARIENLUND</span></cite><span style='font-family:"Times New Roman",serif;color:black'><o:p></o:p></span></p><p class=dre-article-body-paragraph style='margin:0cm;margin-bottom:.0001pt;line-height:17.35pt;background:white;box-sizing: border-box;padding:1.25rem;--dre-line-height:1.44444;font-size:calc(1.125rem*var(--dre-text-scaler-factor, 1));overflow-wrap: break-word;word-break:break-word;--dre-navigation__offset: 0px;--dre-text-scaler-factor: 1'><span style='font-family:"Arial",sans-serif;color:#333333'>Henriette Marienlund blev fiktionschef i forbindelse med den digitale plan i efteråret 2021, og nu er hun klar med en ny strategi for <span class=dre-glossary-match>DR</span> Drama:<o:p></o:p></span></p><p class=dre-article-body-paragraph style='margin:0cm;margin-bottom:.0001pt;line-height:17.35pt;background:white;box-sizing: border-box;padding:1.25rem;--dre-line-height:1.44444;font-size:calc(1.125rem*var(--dre-text-scaler-factor, 1));overflow-wrap: break-word;word-break:break-word;--dre-navigation__offset: 0px;--dre-text-scaler-factor: 1'><span style='font-family:"Arial",sans-serif;color:#333333'>- Der er tre grunde til, at vi skal have en ny strategi: For det første var drama ikke beskrevet i den digitale plan. For det andet arbejder vi med 4-års planer, fordi der er langt sigte på drama. Så når vi er ved at afslutte en plan, skal vi lave en ny. Markedet udvikler sig, priserne udvikler sig. For det tredje er det oplagt, at jeg som ny chef ser på, om der er noget, der skal ændres, fortæller Henriette Marienlund.<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span class=dre-read-more-linklabel><b><span style='font-family:"Arial",sans-serif;color:black;text-transform:uppercase'>LÆS OGSÅ:</span></b></span><span style='color:black'><a href="https://www.dr.dk/om-dr/nyheder/ukrainske-boern-skal-laere-drs-boerste-kende-i-bogform"><span style='font-family:"Arial",sans-serif;color:#DB001A'>Ukrainske børn skal lære DR's Børste at kende i bogform</span></a></span><span style='font-family:"Times New Roman",serif;color:black'><o:p></o:p></span></p><h2 style='mso-line-height-alt:15.25pt;background:white;box-sizing: border-box;margin:1.25rem 0px 0.625rem;--dre-line-height:1.27273;font-size:calc(1.375rem*var(--dre-text-scaler-factor, 1));overflow-wrap: break-word;overflow-x: hidden;word-break:break-word;--dre-navigation__offset: 0px;--dre-text-scaler-factor: 1'><span style='font-family:"Arial",sans-serif;color:black'>Ny serietype: Off-beat-fiktion<o:p></o:p></span></h2><p class=dre-article-body-paragraph style='margin:0cm;margin-bottom:.0001pt;line-height:17.35pt;background:white;box-sizing: border-box;padding:1.25rem;--dre-line-height:1.44444;font-size:calc(1.125rem*var(--dre-text-scaler-factor, 1));overflow-wrap: break-word;word-break:break-word;--dre-navigation__offset: 0px;--dre-text-scaler-factor: 1'><span style='font-family:"Arial",sans-serif;color:#333333'>Om den nye strategi siger fiktionschefen:<o:p></o:p></span></p><p class=dre-article-body-paragraph style='margin:0cm;margin-bottom:.0001pt;line-height:17.35pt;background:white;box-sizing: border-box;padding:1.25rem;--dre-line-height:1.44444;font-size:calc(1.125rem*var(--dre-text-scaler-factor, 1));overflow-wrap: break-word;word-break:break-word;--dre-navigation__offset: 0px;--dre-text-scaler-factor: 1'><span style='font-family:"Arial",sans-serif;color:#333333'>- Vi skal ind til kernen. Det betyder to hovedpositioner for <span class=dre-glossary-match>DR</span> Drama: Voksenfiktion og familiefiktion. Vi er dygtige til at lave voksenfiktion – de store A-serier (søndagsserierne, red.) – der rammer den brede <span class=dre-glossary-match>befolkning</span>, og dedikeret familiefiktion med julekalenderne. Vi laver fiktion, der er kompromisløst dansk, underholdende og har noget på hjerte. Man kan så sige, at der kommer to knopskydninger på de to hovedpositioner: A-serierne får en lillesøster i off-beat-fiktion, mens vi som <span class=dre-glossary-match>supplement</span> til julekalenderne vil opbygge en tradition omkring <span class=dre-glossary-match>påske</span> med fiktion, der ikke handler om årstiden, men andre typer historier, som kan samle familierne. Der er et hul i markedet for det.<o:p></o:p></span></p><p class=dre-article-body-paragraph style='margin:0cm;margin-bottom:.0001pt;line-height:17.35pt;background:white;box-sizing: border-box;padding:1.25rem;--dre-line-height:1.44444;font-size:calc(1.125rem*var(--dre-text-scaler-factor, 1));overflow-wrap: break-word;word-break:break-word;--dre-navigation__offset: 0px;--dre-text-scaler-factor: 1'><span style='font-family:"Arial",sans-serif;color:#333333'>Fokuseringen hos <span class=dre-glossary-match>DR</span> Drama betyder, at P3 fremover får ansvaret for den unge-fiktion, der skal laves uden for huset. Den interne ungefiktion, som <span class=dre-glossary-match>DR</span> Drama har stået for, bliver afløst af en ny genre, off-beat-fiktion.<o:p></o:p></span></p><p class=dre-article-body-paragraph style='margin:0cm;margin-bottom:.0001pt;line-height:17.35pt;background:white;box-sizing: border-box;padding:1.25rem;--dre-line-height:1.44444;font-size:calc(1.125rem*var(--dre-text-scaler-factor, 1));overflow-wrap: break-word;word-break:break-word;--dre-navigation__offset: 0px;--dre-text-scaler-factor: 1'><span style='font-family:"Arial",sans-serif;color:#333333'>- Man skal prioritere, og vi tror, at gennemslagskraften på off-beat kan blive større end på den ungefiktion, vi har produceret i <span class=dre-glossary-match>DR</span> Drama. Der har været mange fine, små serier, der manglede gennemslagskraft. Og på talentudviklingssiden har der været et for stort hop fra små ungdomsserier til A-serier.<o:p></o:p></span></p><p class=dre-article-body-paragraph style='margin:0cm;margin-bottom:.0001pt;line-height:17.35pt;background:white;box-sizing: border-box;padding:1.25rem;--dre-line-height:1.44444;font-size:calc(1.125rem*var(--dre-text-scaler-factor, 1));overflow-wrap: break-word;word-break:break-word;--dre-navigation__offset: 0px;--dre-text-scaler-factor: 1'><i><span style='font-family:"Arial",sans-serif;color:#333333'>Og hvad er så off-beat-fiktion?</span></i><span style='font-family:"Arial",sans-serif;color:#333333'><o:p></o:p></span></p><p class=dre-article-body-paragraph style='margin:0cm;margin-bottom:.0001pt;line-height:17.35pt;background:white;box-sizing: border-box;padding:1.25rem;--dre-line-height:1.44444;font-size:calc(1.125rem*var(--dre-text-scaler-factor, 1));overflow-wrap: break-word;word-break:break-word;--dre-navigation__offset: 0px;--dre-text-scaler-factor: 1'><span style='font-family:"Arial",sans-serif;color:#333333'>- Det er vi i gang med at udvikle. Det skal ikke forveksles med en søndagsserie. En sæson bliver nok 8x30 minutter. Det skal ikke imitere de store serier. Det skal have en yngre profil, være eksperimenterende og debatskabende. Man skal turde mere. Det må gerne være humoristisk eller beskrive et anderledes miljø. Hvis jeg skal give et eksempel på noget, er det ’Exit’ (norsk hitserie, red.), men den er for dyr. Så jeg er ikke meget for at pege på noget, der er godt eller noget, der er skidt, for der mangler gode eksempler på off-beat-fiktion, siger Henriette Marienlund.<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='color:black;mso-fareast-language:DA'><img border=0 width=720 height=480 style='width:7.5in;height:5.0in' id="Billede_x0020_1" src="cid:image002.jpg@01D8713B.FFA62F80" alt="https://asset.dr.dk/imagescaler/?protocol=http&server=dr-billeder-s3-cdn.dr.dk&file=%2FDR%2FPublic%2F2865124b0cb4dd4b40d52967f892c4dba3b3801b.jpg&scaleAfter=crop&quality=70&w=720&h=480"></span><span style='font-family:"Times New Roman",serif;color:black'><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span class=dre-caption><span style='font-family:"Arial",sans-serif;color:black'>Henriette Marienlund i kulissen til 'Carmen Curlers' i DR Byens Studie 8. Foto: Bjarne Bergius Hermansen. (Foto: Bjarne Bergius Hermansen)</span></span><span style='color:black'><o:p></o:p></span></p><h2 style='mso-line-height-alt:15.25pt;background:white;box-sizing: border-box;margin:1.25rem 0px 0.625rem;--dre-line-height:1.27273;font-size:calc(1.375rem*var(--dre-text-scaler-factor, 1));overflow-wrap: break-word;overflow-x: hidden;word-break:break-word;--dre-navigation__offset: 0px;--dre-text-scaler-factor: 1'><span style='font-family:"Arial",sans-serif;color:black'>Mere lys, liv og lyst i A-serierne<o:p></o:p></span></h2><p class=dre-article-body-paragraph style='margin:0cm;margin-bottom:.0001pt;line-height:17.35pt;background:white;box-sizing: border-box;padding:1.25rem;--dre-line-height:1.44444;font-size:calc(1.125rem*var(--dre-text-scaler-factor, 1));overflow-wrap: break-word;word-break:break-word;--dre-navigation__offset: 0px;--dre-text-scaler-factor: 1'><span style='font-family:"Arial",sans-serif;color:#333333'>Den nye strategi lægger også vægt på, at der skal være en større variation i A-serierne – altså de store søndagssatsninger.<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span class=dre-read-more-linklabel><b><span style='font-family:"Arial",sans-serif;color:black;text-transform:uppercase'>LÆS OGSÅ:</span></b></span><span style='color:black'><a href="https://www.dr.dk/om-dr/nyheder/gravide-og-nybagte-moedre-afvist-dr-journalist-haedret-afsloere-forskelsbehandling"><span style='font-family:"Arial",sans-serif;color:#DB001A'>Gravide og nybagte mødre afvist: DR-journalist hædret for at afsløre forskelsbehandling</span></a></span><span style='font-family:"Times New Roman",serif;color:black'><o:p></o:p></span></p><p class=dre-article-body-paragraph style='margin:0cm;margin-bottom:.0001pt;line-height:17.35pt;background:white;box-sizing: border-box;padding:1.25rem;--dre-line-height:1.44444;font-size:calc(1.125rem*var(--dre-text-scaler-factor, 1));overflow-wrap: break-word;word-break:break-word;--dre-navigation__offset: 0px;--dre-text-scaler-factor: 1'><span style='font-family:"Arial",sans-serif;color:#333333'>- Der skal mere lys og liv og lyst ind i dem. De må stadig gerne være alvorlige og have noget på hjerte, men det skal ikke være mørkt hele tiden. Sammensætningen af serierne er vigtig. Vi er allerede godt i gang. ’Carmen Curlers’, hvor første sæson kommer til efteråret, har et lettere tråd. ’Huset’, der kommer i sommeren 2023, har et suspense-lag. Den kommer i sommeren 2023. ’Bag enhver mand’, der er en ekstern produktion og et forsøg ud i off-beat, handler om magtspil og intriger på en arbejdsplads. Den kommer i slutningen af 2023. Vi overvejer også krimigenren, men vi skal nok ikke vende tilbage til Nordic Noir. Vi skal lave den næste nye krimi i stedet for at kopiere os selv, siger Henriette Marienlund.<o:p></o:p></span></p><p class=dre-article-body-paragraph style='margin:0cm;margin-bottom:.0001pt;line-height:17.35pt;background:white;box-sizing: border-box;padding:1.25rem;--dre-line-height:1.44444;font-size:calc(1.125rem*var(--dre-text-scaler-factor, 1));overflow-wrap: break-word;word-break:break-word;--dre-navigation__offset: 0px;--dre-text-scaler-factor: 1'><span style='font-family:"Arial",sans-serif;color:#333333'>Fra 2024 til 2027 er det planen, at der i gennemsnit skal produceres 21,5 timer ny drama om året mod tidligere 26 timer. Over de fire år fordeler produktionerne sig på seks A-serier, to off-beat, to julekalendere og fire påskeserier.<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span class=dre-read-more-linklabel><b><span style='font-family:"Arial",sans-serif;color:black;text-transform:uppercase'>LÆS OGSÅ:</span></b></span><span style='color:black'><a href="https://www.dr.dk/om-dr/nyheder/nye-p3-vaerter-vi-vil-skabe-et-space-vores-generation-hvor-vi-hylder-det-uperfekte"><span style='font-family:"Arial",sans-serif;color:#DB001A'>Nye P3-værter: ’Vi vil skabe et space for vores generation, hvor vi hylder det uperfekte’</span></a></span><span style='font-family:"Times New Roman",serif;color:black'><o:p></o:p></span></p><p class=dre-article-body-paragraph style='margin:0cm;margin-bottom:.0001pt;line-height:17.35pt;background:white;box-sizing: border-box;padding:1.25rem;--dre-line-height:1.44444;font-size:calc(1.125rem*var(--dre-text-scaler-factor, 1));overflow-wrap: break-word;word-break:break-word;--dre-navigation__offset: 0px;--dre-text-scaler-factor: 1'><span style='font-family:"Arial",sans-serif;color:#333333'>- Der bliver færre timer, men flere titler. Det skulle gerne betyde, at vi oftere kommer i kontakt med danskerne. Og vi håber, at vi får flere med fra den brede danske <span class=dre-glossary-match>befolkning</span>. Ellers skal seerne gerne opleve den nye strategi ved en større variation, mere vitalitet med off-beat og <span class=dre-glossary-match>påsken</span>, og at vi er noget særligt. Det er et kvalitetsstempel, når fiktion kommer fra <span class=dre-glossary-match>DR</span> Drama. 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</span></span></span><![endif]><span style='text-transform:uppercase'><a href="https://www.dr.dk/om-dr">NYT FRA DR</a></span><span style='font-family:"Times New Roman",serif;text-transform:uppercase'><o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:36.0pt;text-indent:-18.0pt;mso-list:l1 level2 lfo2;vertical-align:top'><![if !supportLists]><span style='font-size:10.0pt;font-family:"Courier New";text-transform:uppercase'><span style='mso-list:Ignore'>o<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='text-transform:uppercase'><a href="https://www.dr.dk/om-dr/job">JOB I DR</a><o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:36.0pt;text-indent:-18.0pt;mso-list:l1 level2 lfo2;vertical-align:top'><![if !supportLists]><span style='font-size:10.0pt;font-family:"Courier New";text-transform:uppercase'><span 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style='font-size:1.0pt'>Vi tager ansvar for indholdet og er tilmeldt Pressenævnet</span></a><o:p></o:p></li></ul><address style='box-sizing: border-box;padding:1.5rem 0px'><span style='font-style:normal'><a href="https://goo.gl/maps/B3fi5QGuiSt"><span style='color:black;text-transform:uppercase;text-decoration:none'><o:p></o:p></span></a></span></address><address><span style='color:black;text-transform:uppercase;font-style:normal'><a href="https://goo.gl/maps/B3fi5QGuiSt"><span style='color:black;text-decoration:none'>DR</span><i><span style='color:windowtext;text-transform:none;text-decoration:none'><o:p></o:p></span></i></a></span></address><address><span style='color:black;text-transform:uppercase;font-style:normal'><a href="https://goo.gl/maps/B3fi5QGuiSt"><span style='color:black;text-decoration:none'>EMIL HOLMS KANAL 20<o:p></o:p></span></a></span></address><address><span style='color:black;text-transform:uppercase;font-style:normal'><a href="https://goo.gl/maps/B3fi5QGuiSt"><span style='color:black;text-decoration:none'>0999 KØBENHAVN C<o:p></o:p></span></a></span></address><address><span style='font-style:normal'><o:p> </o:p></span></address><address><span style='font-style:normal'><a href="tel:35203040"><span style='color:black;text-transform:uppercase'>TLF. 35 20 30 40</span></a><o:p></o:p></span></address><p class=MsoNormal><a href="https://dr.custhelp.com/"><span style='color:black;text-transform:uppercase'>KONTAKT DR</span></a><o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>